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How A Freelancer Can Create An Online Brand

You need to reach out widely to potential clients if you’re a freelancer looking to land one. Nowadays, the majority of that outreach takes place online. You must consider your “visual brand” if you’re using social media to find freelance jobs. It matters how you appear to others online. This post outlines the steps contract workers should take to develop their online brands.

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Consider The Message You Want Your Brand To Convey

online brand Consider The Message You Want Your Brand To Convey

What do you want people to know about you as a freelancer from your visual “style”? Do you have any particular subjects you’d like to be linked with? What about colors or words? or patterns? When creating your online brand, you should consider all of these issues. It’s challenging to change your branding once it has become “your appearance” in the eyes of your audience because it is a long-term process. You can alter your online brand years from now, but such modifications must be incremental. They must relate to your core persona, or readers may become perplexed.

Consistency In Screen Name

online brand Consistency In Screen Name

Having a constant screen name while participating on many networks is crucial. Your handle doesn’t have to be an exact repetition of your complete name, but it must have some structure for people to be able to find you. Think about searchability once again. You might not be able to get the exact handle you seek because we are no longer in the era of the early internet. The world will not end because of this. Picking something similar or a variant on a theme is all required. Visual branding might help if a name similar to what you want cannot be found.

A Quality Profile Picture Is Priceless

A Quality Profile Picture Is Priceless

Having a profile image that effectively communicates what you have to offer as a person is one of the simplest methods to ensure that your branding is consistent. It’s more of an “I can do this skill” statement to inform clients of your working style. Are you approachable or friendly? Are you a fanatic for detail or a nerd? An effective profile photo may convey all of this. A good headshot can answer these questions, but if you’re an illustrator, you can design your logo.

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Verify The Dimensions Of Your Images

Verify The Dimensions Of Your Images

Make sure your images have the correct dimensions before submitting them. A picture is so large that parts of it are obscured and look the worst. Another awful situation is when an image is so little that it becomes distorted when resized. Remember both the standard online requirements and the unique proportions for each platform when submitting a photo. If an image is in JPEG or PNG format, it is generally safe to use it on the internet. The size of headers and profile photographs may vary from website to website. Before uploading, make sure you double-check them.

Ensure That Your Website Is Simple To Use

Ensure That Your Website Is Simple To Use

You will need a blog or website if you work as a freelancer to display your portfolio. Make sure it’s as simple to use as possible while setting one up. Organize the items that are presented on your page in a sensible arrangement. However, ensure the text is simple to read if there is a lot of it. Make sure the graphics load quickly if there are many visuals. They shouldn’t obstruct people from finding information, though.

Have A Reputable Bio

Have A Reputable Bio

Last but not least, check to see if the bios on your website and social media profiles are identical or almost identical. This makes it clear that “Yes, this is me,” It also helps you describe your freelance work. Talk about who you are, what you do, and one thing you like in no more than two to three sentences in your bio. Humor is acceptable, but make sure it’s “safe for work.” It increases the usability of your platform for those who could be viewing your bio in public.

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