The ’90s Whale Tail Fashion Is Back In Trend

As they say history repeats itself, so does fashion. The famous whale tail fashion has made its comeback after a long period of time. It has made a roar on social media lately as many Y2K celebrities have approved of this look.


What Is A Whale Tail Basically?

Whale Tail is a Y-shaped visible thong that creates a ‘whale tail shape’ on the waist just above the waistband of low-rise jeans.

Jean Paul Gaultier and Gucci were the first high-end luxurious brands to set this trend back in 1997 and 1998 on their runaway shows.

Back in time, the real icons from Paris Hilton to Britney Spears to Christina Aguilera. Everyone rocked the visible thong look.


In 2000, Britney Spears wore a gold two-piece set with beaded crystals and a G-String attached to the low-cut pants in a performance on the MTV music awards.

The Decline Of Whale Tail Fashion

However, the whale tail trend came to a decline in the mid-2000s. It was when big lingerie houses stopped the production of thongs that did not look like the whale tail shape.

Moreover, it girls were tired of seeing underwear strings hanging out of the pants of many celebrities at that time.


Louise Hunn, the editor of Instyle said “When a look goes too mainstream, people start wearing it badly”.

Also by that time high-rise jeans and trousers started to come into vogue.

The Revival Of Whale Tail Fashion

As all fashions make they’re come back at a certain point. And also as Genz is always looking for aesthetics and vibes, 2018 was the year of the revival for the whale tail fashion.

Big fashion houses like Versace, Jacquemus, and Givenchy started to design the look again. They showcased it on their runaways in a more classy and chic way.

Recently the social media sensation, Miss Kim Kardashian was seen wearing a Givenchy black backless dress with neon red thongs visible on the waistline.

Singer, Dua Lipa was spotted as well rocking the look in all-black on her vacation. That look though!

At the met gala 2019, Hailey Bieber was seen in a powder pink Alexander Wang dress with built-in G-Strings.

Bella Hadid showcased Versace’s men’s wear collection in a black sparkling suit with visible thongs under the low-rise pants.

Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.

Ralph Lauren

Would you dare to wear it? If you want it, take the risk, sis!