Tiffany & Co Rolex Collaboration History – A Brief Overview

Tiffany & Co Rolex Collaboration

You must be familiar with Rolex Tiffany dials. What are they? We can say that these are simply standard Rolex dials that have the Tiffany & Co Rolex. name engraved on them. That brief justification, however, barely does justice to the significance of these co-branded dials among vintage Rolex collectors.


While Rolex continues to exercise an extreme degree of control over its products. Co-branding used to be pretty widespread, it took off in the 1960s and persisted for more than three decades.

Did Rolex And Tiffany Collaborate?

Tiffany & Co., a well-known jeweler, has a long history of selling clocks made by several elite Swiss watchmakers, including Patek Philippe, Audemars Piguet, and of course, Rolex. Tiffany & Co. was the first retailer in the country to offer Patek Philippe watches in 1851. And the partnership is still going strong today, with some Patek Philippe watches still sporting the Tiffany & Co. logo on their dials.

On the other hand, in the late 1950s, Rolex and Tiffany agreed to collaborate on branding. Through the agreement, Tiffany & Co. was able to brand the Rolex watches that were sold in its stores with its well-known name. At Tiffany’s flagship store in New York City, Rolex dials were initially stamped by hand, but gradually other Tiffany retail sites also started doing this.


When Did Tiffany And Co Stop Selling Rolex?

Rolex eventually took over a large portion of the dial logo. Tiffany emblems were imprinted on the dials at the watchmaker’s factory in Geneva, Switzerland. Tiffany-branded Rolex watches could be submitted to either business for maintenance and repairs for many years.

But Rolex chose to cease making co-branded watches in the early 1990s. If the dial stampings had been carried out at a Tiffany & Co. site, warranties would no longer be honored. As a result, Tiffany & Co. no longer offered Rolex watches, and the two businesses permanently split.

Rolex co-Branded With Several Brands:

It’s important to remember that Tiffany wasn’t the only store whose name appeared on Rolex dials. Some further prominent co-branded Rolex store dials are Rolex Dials by Cartier, Dials from Rolex Serpico Y Laino, Dials from Rolex Joyeria Riviera, and Van Cleef&Arpel Rolex.

Rolex co-Branded With Several Brands:

Variations In Rolex Tiffany Dials:

As previously stated, many watches with Tiffany dials came pre-printed from Rolex, even though Tiffany & Co. did stamp its name on a significant number of Rolex dials. There are several inconsistencies among dials bearing the Tiffany name because both Rolex and Tiffany & Co. printed them.

Depending on when the dial was made and who printed it, certain specifics may have changed. The fact that Tiffany & Co. did not print all of its dials in one place further complicates matters, and there are now a variety of Tiffany & Co. dials in existence with an even wider range of discrepancies. Therefore, correctly verifying a genuine sample can be a very challenging undertaking.

Rolex Timepieces With Tiffany Dials:

Several different models had dials that were double-signed by Tiffany and Rolex. Tiffany sold the majority of Rolex’s collection while it was an authorized store. There are numerous Rolex models with co-branded Tiffany dials as examples. It contains dials with names like Air-King Tiffany, Explorer Tiffany, Day-Date Tiffany, and Datejust Tiffany, among others.

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