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Concept Behind ‘Gucci Twinsburg” In Milan Fashion Week 2023

Gucci, an Italian apparel and accessory company, presented its “Gucci Twinsburg” fashion show in Milan, including 68 sets of identical twins. Instead of showcasing a single model at a time, the event included two identical models. The presentation was for the Spring/Summer 2022–23 collection by Alessandro Michele.

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What Motivated Alessamdro Michele For Twinning Theme?

Twins are only born in one out of every 42 births, and of those that are, only a tiny fraction turn out to be Gucci models. In his Twinsburg fashion show, which was inspired by his mother, who is also a twin, Gucci design director Alessandro Michele sent 68 sets of twins down the runway today in Milan. To his twin mothers, Eralda and Giuliana, who could only understand life via the other’s presence, he dedicated the final line of his show notes.

 According to Michele, he was captivated by their twinship during his unorthodox childhood and used to tell teachers he had two mothers “They were reflected fascinatingly. One increased the other. That was exactly how my reality was flawlessly duplicated.” His fascination with the double sparked by their relationship. The unique quality of twins is that their similarity seems implausible. The fact that they appear to be the same when they shouldn’t is an illusion he refers to as “cracked symmetry.” Genomes at your peril. Even if two people share a significant portion of their DNA, dress similarly, and have similar hairstyles, they are never completely the same.

Gucci Twinsburg

Wearing Same Clothing Article Does Not Conceal Individuality:

His choice to cast twin sets on separate runways that mirror images of one another to demonstrate how clothing may duplicate motivated by this idea. When you fall in love with a piece of clothing, its singularity which can feel broken once you see it on another person often feels beautiful. It’s the reason why archive design and antique purchasing have grown so fashionable recently. These days, nobody wants to look like anyone else. Michele sought to refute the notion that distinctive pieces are the pinnacle of individual flair. When someone wears the same item of clothes as you, they don’t suddenly transform into you. The wonder of fashion is how it manifests itself in each person differently. On seemingly identical bodies, the same outfit produces different features. After all, fashion relies on serial duplications that don’t obstruct the most unadulterated manifestation of each uniqueness.

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He Targets The Weird Obsession With Idiosyncratic Style :

He also seemed to be addressing those of us who are so preoccupied with eccentric fashion that we interpret someone else wearing the same thing as making fun of us. His advice was to grow up. Because they coexist with another self, twins are aware that they are not the center of the universe. But none of us are, even without a genetic duplicate wandering around. No matter what science or fashion has to say, everyone is a prominent character in Gucci.